MUST SEE TV???

NEW YORK – April 21, 2008 - "Icons From The Archives," a one-hour NBC Sports Special, airs this Sunday at 5 p.m. ET. The show features four of America's greatest sports icons: Muhammad Ali, Howard Cosell, Hank Aaron and Joe Namath through memorable and entertaining moments as captured by classic NBC Sports programs that haven't aired in decades, many of them on film, and stored in NBC's archive warehouse in New Jersey.

NBC Sports' production crew, led by veteran NBC Sports producer John Gilmartin, poured through hundreds of hours of 16mm film and one and two-inch tape to find this vintage footage used in the special. To view the film, the production team dusted off a mid-century Steenbeck Flatbed film-editing machine that is housed in a tucked away corner at NBC's 30 Rockefeller Plaza Studios.

The show also includes an original commercial that aired during the 1977 Ali-Shavers fight in which Howard Cosell interviews a representative from General Electric's CB Radio division on why consumers should buy GE's Citizen Band radios.

NBC Sports' Jimmy Roberts will host "Icons from the Archives."